0 The image of brand is the _________ with customer.
1.Actual association
2.Vision
3.Positioning
4.Personality traits
Posted Date:-2021-10-31 01:50:17
0 _________ evokes a hierarchical set of customer response effects – i.e. building awareness, comprehension, intentions, and actions.
1.Distribution
2.Communication
3.Merchandizing
4.Branding
Posted Date:-2021-10-31 01:49:40
1 To keep your brand into recognition, it is important to _________ according to an effective through plan.
1.Advertise
2.Position
3.Position
4.Market
Posted Date:-2021-10-31 01:51:07
2 In_________, internal workshop consisting of important aspects of ‘detailed strategic definition' and ‘objectives of the brand' is arranged.
1.Brand chartering
2.Brand planning
3.Brand extension
4.Brand equity
Posted Date:-2021-10-31 01:52:08
3 Apart from the ‘four Ps' of marketing mix, the three additional elements of service brands are people, process, and______
1.Physical evidence
2.Physiological evidence
3.Psychological evidence
4.Packaging
Posted Date:-2021-10-31 01:53:07
4 A _________ organization is customer-centric, and all the decisions it makes are based on involvement of all in the organization.
1.Brand-based
2.Customer-based
3.Product-based
4.None of the given options
Posted Date:-2021-10-31 01:54:05
5 According to researches, the highest brand loyalty of customers is among:
1.Coffee
2.Shampoo
3.Cigarette
4.tea
Posted Date:-2021-10-31 01:56:30
A brand based organization provides which of the following benefits
1.Clarity of role
2.Commitment to brand growth
3.A collective responsibility
4.All of the given options
Posted Date:-2021-10-31 02:08:14
A brand-based model reveals the following:
1.Why customers buy the brands they buy?
2.What are the underlying motives for their purchasing brands of their preference?
3.Why companies keep their brands contemporary?
4.All of the given options
Posted Date:-2021-10-31 02:08:45
A change in an individual's behavior prompted by information and experience refers to which one of the following concept?
1.learning
2.role selection
3.perception
4.motivtion
Posted Date:-2021-10-31 02:09:13
A change in positioning may cause __________ in price.
1.An upward change
2.A downward change
3.Both of the given options
4.None of the given options
Posted Date:-2021-10-31 02:09:51
A cluster of complementary goods and services across diverse set of industries is called as
1.market place
2.meta market
3.market space
4.resource market
Posted Date:-2021-10-31 02:10:19
A company's own retail outlets are meant:
1.To avoid the threat of distributors' power
2.To own and batter control the distribution channel
3.Distribution, itself, is a good business
4.All of the given options
Posted Date:-2021-10-31 02:10:47
A customer will choose a brand based on how compelling the _________ was as compared to other brands.
1.Difference
2.Similarity
3.Sameness
4.Uniqueness
Posted Date:-2021-10-31 02:11:25
A differentiated product may be unique in the marketplace, but it will only be successful under which of the following circumstances?
1.If it satisfies customers' needs
2.If the price differential is minimal
3.If the brand can be classed as aspirational
4.Differentiated products will always be successful
Posted Date:-2021-10-31 02:13:45
A futuristic innovations (media planning) involves creating satellite imagery of the monogram or message to reach the desired geographic location and _____
1.programme
2.action
3.audience
4.Media
Posted Date:-2021-10-31 02:14:29
A good brand contract:
1.Keeps customer perspective in view
2.Delivers promises made with customers
3.Unearths negative promises
4.All of the given options
Posted Date:-2021-10-31 02:15:07
A good channel system must automatically offer _________ to the customers.
1.Transaction services
2.After-sales services
3.Both of the given options
4.None of the given options
Posted Date:-2021-10-31 02:17:52
A good positioning is something that must be _________ to the customer.
1.Visible
2.Believable
3.Reasonable
4.Invisible
Posted Date:-2021-10-31 02:18:32
A great effort in terms of time and money is required for _________; and despite the effort, results are not guaranteed.
1.Growth
2.Profitability
3.Branding
4.promotion
Posted Date:-2021-10-31 02:19:23
A large amount of _________ advertising is for retailers, local businesses and for promotions.
1.news paper
2.magazines
3.radio
4.television
Posted Date:-2021-10-31 02:20:03
A marketer need to understand that some general traits of a brand name are
1.Easy to recognize
2.Easy to pronounce
3.Easy to memorize
4.None of the above
Posted Date:-2021-10-31 02:21:10
A mix of different communication tools has a better chance of achieving
1.Objectives
2.Synergy
3.Efficiency
4.Effectiveness
Posted Date:-2021-10-31 02:21:34
A personal computer with features relating processor's specifications, the size of the hard disk and capacity of RAM is an example of:
1.Explicit promise
2.Implicit promise
3.Positive promise
4.Negative promise
Posted Date:-2021-10-31 02:22:26
A social and managerial process by which individuals and organizations obtain what they need and want through value creation refers to which one of the following concepts?
1.Selling
2.Advertising
3.Barter
4.Marketing
Posted Date:-2021-10-31 02:22:52
A sound mission and value statement must have all the attributes EXCEPT:
1.Memorable
2.Pragmatic
3.Lengthy
4.Inspiring
Posted Date:-2021-10-31 02:23:18
A _________ has to answer the questions like what would be the short of market if our brand is not there.
1.Brand image
2.Brand picture
3.Brand manager
4.Brand association
Posted Date:-2021-10-31 01:57:18
A _________ is a detailed version of the idea stated in meaningful consumer terms
1.product concept
2.product idea
3.product feature
4.product image
Posted Date:-2021-10-31 01:58:22
A _________ is a graphic mark, emblem or symbol commonly used by commercial enterprises, organisations and even individuals to aid and promote instant public recognition.(1)
1.Logo
2.Slogan
3.Tag line
4.Symbols
Posted Date:-2021-10-31 02:02:37
A _________ is a group or set of things that have similar characteristics.
1.Brand
2.Category
3.Category
4.Service
Posted Date:-2021-10-31 02:03:38
A _________ is an elaborated version of the idea expressed in consumer terms
1.new idea
2.product concept
3.product idea
4.test brand
Posted Date:-2021-10-31 02:04:28
A _________ is someone seeking a response (attention, a purchase, a vote, a donation) from another party, called the ____
1.salesperson, customer
2.politician, voter
3.marketer, prospect
4.celebrity, audience
Posted Date:-2021-10-31 02:05:23
A _________ organization is customer-centric, and all the decisions it makes are based on involvement of all in the organization.
1.Brand based
2.Consumer based
3.Marketing
4.Competition based
Posted Date:-2021-10-31 02:06:07
According to Scot Davis, how many years are required to change the brand positioning?
1.Two to five years
2.Three to six years
3.Two to six years
4.Three to five years
Posted Date:-2021-10-31 02:23:44
Achieving the right brand identity means creating brand _________ with customers.
1.Salience
2.Resonance
3.Awareness
4.Loyalty
Posted Date:-2021-10-31 02:24:10
Advertising to todays consumers, we need to look beyond the _________ media of print, radio, and television.
1.traditional
2.non - traditional
3.social
4.new
Posted Date:-2021-10-31 02:25:06
Advertising _________ is capable to attract consumers only if it is based on their needs.
1.Reach
2.Copy
3.Frequency
4.Media
Posted Date:-2021-10-31 02:24:38
All of the following statements would be considered to be TRUE regarding company vision statements EXCEPT:
1.Vision statements are never presented with an organization's mission statement
2.Vision statements are often combined with the mission statement
3.Vision statements are often designed to be memorable, one-line statements
4.Vision statements reflect an organization's strategic intent
Posted Date:-2021-10-31 02:25:32
An apparel marketer is planning to launch an existing brand name into a new product category. Which brand development strategy is being implemented?
1.Line extension
2.Multibrand
3.Brand extension
4.Rebranding
Posted Date:-2021-10-31 02:26:00
An effective advertising campaign:
1.Revolves around a strong single idea
2.Should appeal to self interest of customer
3.Must not wander off
4.All of the given options
Posted Date:-2021-10-31 02:28:54
Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need is called a(n):
1.idea
2.demand
3.product.
4.service.
Posted Date:-2021-10-31 02:29:19
At the center of a brand's characteristics is the following:
1.Identity
2.Image
3.Value
4.None of the given options
Posted Date:-2021-10-31 02:29:44
Attack the market and defend the position are the prime strategies pursued by a firm with _________ positioning.
1.Market challenger
2.Market Leader
3.Market Follower
4.Market Nicher
Posted Date:-2021-10-31 02:30:11
Benefits of having different brands include all of the following except:
1.Quickly respond to retailers' need
2.Effectively compete in market
3.Save the actual brand image
4.Fill all the gaps in market
Posted Date:-2021-10-31 02:30:38
While determining levels of preferences of consumers in relation to the criterion, researchers come to know that mostly consumers give priority to the brand due to it's:
1.Customer service
2.Consistent performance
3.Price value relationship
4.Accessibility
Posted Date:-2021-10-31 02:26:29
Word "brand" is frequently used as a
1.customers
2.marketing
3.advertising
4.metonym
Posted Date:-2021-10-31 02:22:00
____ is the acquisition of goods and services by the seller or industrial user for the purpose of resale
1.selling
2.assembling
3.buying
4.transportation
Posted Date:-2021-10-31 01:40:02
____ is the single factor that best indicates social class
1.Time
2.Money
3.Occupation
4.Fashion
Posted Date:-2021-10-31 01:41:17
____ pricing is the approach of setting a low initial price in order to attract a large number of buyers quickly and win a large market share.
1.Market-skimming
2.Value-based
3.Market-penetration
4.Leader
Posted Date:-2021-10-31 01:44:33
_____ is the process that helps managers understand the nature of the industry, the way firms behave competitively within the industry, and how competition is generally undertaken.
1.Market needs analysis
2.Portfolio analysis
3.Strategic market analysis
4.Organizational analysis
Posted Date:-2021-10-31 01:40:45
_____ markets are made up of members of the distribution chain
1.Consumer
2.Business-to-business (industrial
3.Institutional
4.Channel
Posted Date:-2021-10-31 01:42:31
_____ technology is changing the way consumers relate to products and markets.
1.Information
2.New
3.Digital
4.Cyber
Posted Date:-2021-10-31 01:46:54
_____ the appropriate market segment has become ever more important when carrying out e-branding campaigns.
1.Segmenting
2.Positioning
3.Targeting
4.Implementing
Posted Date:-2021-10-31 01:47:27
_____reflects the sum of the perceived tangible & intangible benefits & costs to cutomers
1.customer satisfaction
2.customer value
3.customer delight
4.None of the above
Posted Date:-2021-10-31 01:48:54
______ is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants.
1.Target marketing
2.Psychographic segmentation
3.Product Differentiation
4.Consumer behavior
Posted Date:-2021-10-31 01:41:52
______ markets include a wide variety of profit and nonprofit organizations, such as hospitals, government agencies, and schools, which provide goods and services for the benefit of society.
1.Consumer
2.Business-to-business (Industrial
3.Reseller
4.Institutional
Posted Date:-2021-10-31 01:43:12
______ occurs by maintaining the brand contract while undergoing innovations and modifications to stay current.
1.Sustainability
2.Fit
3.Uniqueness
4.Credibility
Posted Date:-2021-10-31 01:43:59
______ refers to a brands objective attributes in relation to other brands
1.Brand position
2.Product position
3.Brand relationship
4.Both A&B
Posted Date:-2021-10-31 01:45:25
______ refers to the information a consumer has stored in their memory about a product or service.
1.Cognitive dissonance
2.Product knowledge
3.Product research
4.Marketing research
Posted Date:-2021-10-31 01:46:10
______is now a significant part of every global corporations marketing arsenal.
1.Internet
2.Web
3.Mobile
4.e - marketing
Posted Date:-2021-10-31 01:48:23